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Segmentation

Any company wishing to sell products or services in diverse consumer markets needs to understand the size and character of those markets in order to ensure success. Consumers vary widely in terms of their background, tastes and interests, and rarely will a single marketing approach satisfy or convince everyone to buy.

This is the cover of the textbook 'Marketing: A brief Introduction'.
Sales Promotions: Pushing and Pulling Below the Line

Sales promotions are not just targeted at final consumers. They can be used to push products through the distribution system by incentives to the trade or to salespeople, as well as to pull products through to end users.

This is a cover of the textbook 'Understanding Global Strategy'.
Global Mergers and Acquistions: Why Bother and What are the Types of Acquisition.

A PwC (Price Waterhouse Coopers) investment management survey found that the primary rationale for most acquisitions is that they provide the fastest route to growing revenues. This can be achieved in a number of ways. This extract explores both the motives behind acquisitions and how mergers and acquisitions can be classified.

Request for help with research

As part of my PhD study, I am conducting some research on teachers’ conceptions of learning. The research will be conducted via the online medium of e-mail and will consist of a series of 12 open and semi-open questions. I am specifically requesting help from teachers who teach GCSE Business Studies, GCSE Economics or GCSE Business and Economics courses. The questions will focus on your views and opinions of the teaching and learning of students and of economics and business at GCSE level.

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