This extract examines the main reasons for acquistion, namely increased market power. Firms use different types of acquisitions to increase their market power. Horizontal, vertical and related are three types of acquisitions firms use to increase their market power.
Increased market power
Achieving greater market power is a primary reason for acquisitions. Market power exists when a firm is able to sell its goods or services above competitive levels, or when the costs of its primary or support activities are lower than those of its competitors.