On The Case - Worksheet: The Brewing Industry in the UK

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On The Case Worksheet

The following worksheet adopts different question techniques to develop your analytical and evaluative skills. Good luck.

Plot the market share within the brewing industry.

	1985	1990	1995
Production of beer (million barrels)	42.0	37.0	35.0
Consumption of beer (pints per head)	217.4	195.1	186.5
of which ale and stout (%)	61.0	50.0	49.0
of which lager (%)	39.0	50.0	51.0
Employment in brewing, malting (000s)	67.0	45.0	43.0
Consumer expenditure on beer (1995 prices)	9300.0	8705.0	8211.0

Calculate the three firm concentration ratio.

Describe the market structure for the brewing industry.

Which market structure would you classify the brewing industry? Justify your answer.

Examine two ways in which firms might compete in such a market.

Suggest two reasons for the change in consumption of beer between 1985 and 1995.

How might the relationship between beer production and employment over the period be explained?