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Can you give me some information about a recent marketing campaign?

In response to the tougher trading conditions expected to result from greater competition from the supermarket retailers, Boots embarked on a programme of price discounting in the third and fourth quarters of 2003-04. A large 'three-for-two' gift promotion over Christmas 2003, helped to boost like-for-like sales by just over 4% during this period.

In 2004, the company intends to continue its price discounting. Named 'Lower Prices You'll Love', the programme currently means that more than 1500 products (12% of counter sales) are at lower prices than a year before. The company aims to continue to invest in this area, planning to spend £5 million on price cuts in the fourth quarter of 2003-04.

Boots's customer loyalty card, named 'Advantage', is strongly associated with their marketing campaigns. The Advantage card is held by nearly 15 million consumers. It is linked with half of all sales in Boots the Chemists.

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