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Who are their main competitors?
Since the abolition of RPM, Boots have faced competition from the major supermarket groups. In 2004, Tesco for example, are understood to be preparing a price-cutting campaign across a range of products. This campaign will focus on more than 600 products including health, beauty and baby items including medicines, dental care and baby wipes. Each of these could be seen as occupying traditional Boots' territory. Tesco are believed to be prepared to spend £70 million on the cuts.
In the market for prescription medicines, where Boots is the leading player, the main competition comes from UniChem (who own Moss Pharmacies) and SuperDrug.
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