Tasks and activities

1. Which multinational firms dominate the production of many products in the health and beauty sector?
2. Name three niche retailers in the health and beauty sector.
3. Evaluate the following statement: "Celebrity endorsements are widely used, but evidence suggests that consumers are more interested in what products claim to do, rather than who endorses them."
4. Analyse the impact of an economic recession on the perceived preference for 'green' products, among consumers in the health and beauty sector.
5. The government is encouraging people to use pharmacy services rather than visiting their GPs. Identify three advantages and three disadvantages arising from this policy.
6. The UK's birth rate is forecast to increase in the forthcoming years, see the following ONS news release: www.statistics.gov.uk/pdfdir/pproj1007.pdf (168KB). Find other forecasts from the press release. What impact might these forecasts have on retailers in the health and beauty sector?

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