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Visit: Cafédirect
What does Fairtrade mean?
Fairtrade means that growers always receive a fair price for their crops. The way that
Fairtrade is regulated is through the global Fairtrade Labelling Organisation (FLO).
All of Cafédirect's tea and coffee producers are registered with FLO, and the body
audits and monitors both Cafédirect and its producers to ensure Fairtrade guidelines
are adhered to. FLO operates a license and labelling system - in the UK it is
characterised by a black F symbol (to be replaced by a global symbol in 2002) -
which offers consumers identifiable and independent assurance that they are buying
reputable Fairtrade products.
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