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Visit: Cafédirect
What kind of business partnerships does Cafédirect have with other parties?
Partnership is common parlance in today's business world, but Cafédirect's ethos
has always been based on such a structure, whether it is with the producers or its
external retail sales team Bridgethorne - whose staff has accompanied Cafédirect on
visits to producer countries to help them understand how Fairtrade works in practice.
Beyond its relationships with its producers, Cafédirect's key partners are:
- Twin Trading. This partner manages all aspects of Cafédirect's coffee buying and
planning. It also delivers the Gold Standard trading policy of tailor-made business
support and development with the producers in coffee growing regions around the
world.
- Traidcraft plays a similar partnership role with Teadirect's tea producer partners in
Africa.
- Oxfam has a PS&D role with Teadirect's producer partners in Sri Lanka.
- Bridgethorne. This company manages Cafédirect and Teadirect sales to UK multiple
retailers.
- Equal Exchange manages the sales to independent and healthfood stores. The
organisation was instrumental in driving Cafédirect's first listings in the multiple
sector.
- Food service. Out-of-home sales of hot beverages are Cafédirect's latest target. The
company has embarked on a branded vending partnership with coffee fresh and is
also one of the first Fairtrade suppliers to be listed by Compass, the largest contract-
catering supplier in the world.
- UK Fairtrade supporters and individual consumers. The effective campaigning by Fairtrade
supporters across the UK helped Cafédirect gain its first supermarket listings in the
early 1990s.
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