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Cafédirect
Visit: Cafédirect

What is Cafédirect's vision for growth?

Cafédirect aims to achieve the following targets:

  • 10% share of roast and ground market sector (UK)
  • 4% share of the freeze dried market
  • 1% share of tea market sector
  • increase turnover to £22million by 2005 to make it five times more profitable thus generating more leverage for the producers' influence and empowerment.

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