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Visit: Cafédirect
Can you give me some information about a recent marketing campaign?
A recent development on the marketing front is the new premium instant coffee brand
'5065', launched in 2002 to attract younger consumers. A departure from other brand
marketing activity, 5065 communicates the quality message with a 'lighter' profile
through entertainment media, ranging from sponsorship of cutting edge theatre at the
Edinburgh Festival Fringe to presence at other major popular cultural events such as
the BAFTA Awards and the British Comedy Awards.
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