In February 2003 Biz/ed were pleased to host a live Web chat with coffee producer Roseline Etchu from Cameroon. Roseline is the Society Development Officer for the Mamfé Central Farmers Co-operative (MACEFCOOP) who sell their coffee and cocoa to Cafédirect Ltd. Her visit to the UK was prior to Fairtrade fortnight in which Cafédirect Ltd. were helping to promote Fairtrade and its benefits. The chat was seen as a great opportunity to ask Roseline about what Fairtrade means to her and her community, and how it makes a real difference to coffee farmers' lives.
The live discussion took place through an online chat room where students were invited to pose Fairtrade related questions to Roseline. A senior examiner was also on hand to answer questions of a more theoretical nature during the chat. A business profile for Cafédirect Ltd. is also available.
Questions asked during the chat session have been grouped into the following sections based on topic:-
- Fairtrade and promoting Fairtrade products - Part 1
- Fairtrade and promoting Fairtrade products - Part 2
- Life as a coffee producer and the benefits for the coffee producers
- Coffee production
- Cafédirect and its products
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