Visit: Cafédirect

Fairtrade and promoting Fairtrade products - Part 1

1. What are the benefits of Fairtrade for the growers?
2. Will the Fairtrade coffee be more expensive than other major brands of coffee?
3. How do you feel about Fairtrade issues?
4. What has it done for the local economy?
5. How will the price elasticity of demand for coffee in this market affect demand - considering it will be more expensive?
6. How do you ensure that Fairtrade is being practiced?
7. I wonder who makes the most money from a cup of Nescaf���©? Is it the producer, the coffee making company or the retailer?
8. How can we ensure that Fairtrade will work?
9. How do you think consumers in countries such as the UK respond to Fairtrade?
10. Is the promotion of Fairtrade coffee an immediate solution?
11. Is Fairtrade going to solve the problem of oversupply in the market?
12. What does the future hold for Fairtrade?
13. Considering that you only sell to the UK and Ireland, is this market enough to really have an impact on the 25 million farmers?
14. What are the benefits of Fairtrade for the growers?
15. What else could be done to help improve the falling coffee prices and revenues for farmers?
16. ...and what else could be done?

Fairtrade and promoting Fairtrade products - Part 1

Question: What are the benefits of Fairtrade for the growers?
Roseline: There are lots and lots of benefits for the growers. We get more money for our produce. And a long term partnership, so we know that we will have business in the future.
[Top] [Further Information]

Question: Will the Fairtrade coffee be more expensive than other major brands of coffee?
Roseline: My coffee costs not much more than other coffees available in the UK. Maybe only 1p per cup more. But we give you the best quality coffee beans we can grow.
[Top]

Question: How do you feel about Fairtrade issues?
Roseline: I feel happy about Fairtrade. I want to encourage the shoppers in the UK to support the growers with Fairtrade.
[Top]

Question: What has it done for the local economy?
Roseline: Fairtrade makes a big difference to the lives of my people.
Examiner: It is really a case of keeping more of the value added in the country of production.
[Top]

Question: How will the price elasticity of demand for coffee in this market affect demand - considering it will be more expensive?
Examiner: They can see a real return from their efforts, and some of the money can be spent on community projects, which benefits future generations. The local capital base is being broadened.
[Top]

Question: How do you ensure that Fairtrade is being practiced?
Roseline: You will know if the products are Fairtrade as here in the UK they have a Fairtrade mark on them. This is the guarantee that they are bought direct from growers and we get a fair price. To sell as a Fairtrade product we have to abide to many rules set by organisations called FLO (Fairtrade Labelling Organizations) and IFAT (International Federation for Alternative Trade).
[Top]

Question: I wonder who makes the most money from a cup of Nescaf���©? Is it the producer, the coffee making company or the retailer?
Roseline: The business people make all the money the growers get very little unless it's Fairtrade.
[Top]

Question: How can we ensure that Fairtrade will work?
Roseline: Fairtrade does work and it works well. There are many rules to abide by, both when we grow and sell our products.
[Top]

Question: How do you think consumers in countries such as the UK respond to Fairtrade?
Roseline: From the information from my partners at Cafédirect give, the UK consumers buying Fairtrade do so because it is of good quality and it supports growers like me. Cafédirect is owned by Traidcraft, Twin Trading, Equal Exchange and Oxfam. But Cafédirect is a business and does make a profit; it is not a charity.
[Top] [Further Information]

Question: Is the promotion of Fairtrade coffee an immediate solution?
Roseline: Cafédirect has the growers at heart and this makes the difference, they give a lot of money back to the growers, and also help develop our business and communities.
[Top]

Question: Is Fairtrade going to solve the problem of oversupply in the market?
Roseline: No, we don't think Fairtrade will solve oversupply, but it is the only way to support growers in the current market.
[Top]

Question: What does the future hold for Fairtrade?
Roseline: The more Fairtrade progresses the more the producers will come out from the coffee crisis. The future is good with companies like Cafédirect helping to sell more Fairtrade.
[Top]

Question: Considering that you only sell to the UK and Ireland, is this market enough to really have an impact on the 25 million farmers?
Roseline: There are many other Fairtrade Companies in the world. Cafédirect is currently working with over 1 million growers and helps to support them through trade.
[Top]

Question: What are the benefits of Fairtrade for the growers?
Roseline: For growers we get fair price, we can send our children to school, and we get guaranteed business.
[Top] [Further Information]

Question: What else could be done to help improve the falling coffee prices and revenues for farmers?
Roseline: I would like people to drink more of my coffee.
[Top]

Question: ...and what else could be done?
Roseline: Oxfam has suggested that some of the extra supplies of low grade coffee are destroyed. Cafédirect believes this could also help. The coffee crisis means less money is going to farmers so the quality is damaged, so only through Fairtrade the coffee will continue to be good quality.
[Top]

Chat Index | Previous Section | Next Section