New: Read the transcript of Biz/ed's online Web chat with Cecilia Mwambebule, a Teadirect tea farmer from Tanzania, held in February 2004 as part of Fairtrade fortnight.
The transcript of our 2003 Web chat with Roseline Etchu from the Mamfé Central Farmers Co-operative (MACEFCOOP) is also available.
OPERATIONS AND PRODUCTION
- What is your field of operation?
- What are your main products?
- What are your main brands?
- Where is your head office?
- When did the company start?
- Who are its shareholders?
- What is the company structure?
- What is its mission statement?
- Who are your major competitors?
FAIRTRADE
- What does Fairtrade mean?
- How does Cafédirect operate its Fairtrade business?
- Can you give me an example of what happens to the premiums the producers receive?
- How important is sustainability to Cafédirect?
- What kind of business partnerships does Cafédirect have with other parties?
- Can you give me some examples of how Fairtrade impacts on your producer communities?
FINANCE
- Can you give me some financial information about Cafédirect?
- Can you give me your most recent sales figures for the UK in the past year?
STRATEGY AND POLICY
- What is Cafédirect's vision for growth?
- What is Cafédirect's policy on ensuring best quality product?
HUMAN RESOURCES MANAGEMENT
- What sort of people work at Cafédirect?
- Do you have an equal opportunities policy?
- By how much has the number of employees grown over the past five years?
- How are employees motivated?