Who are your major competitors?
In coffee it is: Nescafe, Gold Blend, Kenco, Dowe Egberts Maxwell House, Carte Noire, Taylors of Harrogate, Lavazza and own label products.
In tea it is: PG Tips, Tetley, Typhoo, Yorkshire Tea, Twinings, Brooke Bond, Lyons and Clipper and own label products.