What does Fairtrade mean?
Fairtrade means that growers always receive a fair price for their crops. The way that Fairtrade is regulated is through the global Fairtrade Labelling Organisation (FLO). All of Cafédirect's tea and coffee producers are registered with FLO, and the body audits and monitors both Cafédirect and its producers to ensure Fairtrade guidelines are adhered to. FLO operates a license and labelling system - in the UK it is characterised by a black F symbol (to be replaced by a global symbol in 2002) - which offers consumers identifiable and independent assurance that they are buying reputable Fairtrade products.
