Can you give me some information about a recent marketing campaign?
A recent development on the marketing front is the new premium instant coffee brand '5065', launched in 2002 to attract younger consumers. A departure from other brand marketing activity, 5065 communicates the quality message with a 'lighter' profile through entertainment media, ranging from sponsorship of cutting edge theatre at the Edinburgh Festival Fringe to presence at other major popular cultural events such as the BAFTA Awards and the British Comedy Awards.
