What are your main brands?
Cafédirect has three brands: Cafédirect roast and ground coffees, Teadirect teas and 5065 - a premium freeze-dried instant coffee.
Cafédirect is the sixth largest coffee brand in the UK, worth £8.9m. (Source IRI MAT June 02)
Teadirect is ranked 9th in the top 10 UK tea brands - in less than four years' existence. The brand is worth £2.5m and is the UK's fastest growing tea brand. (+36.8% year on year in value. Source IRI MAT June 02)
