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Carphone Warehouse

What is the company's vision for growth?

Carphone Warehouse's strategy across its three core divisions is as follows:

  • Distribution - to grow through increased sales and through acquisitions of similar businesses or by building its number of stores (standing at 470 stores in the UK at the time of writing) and by growing its online sales business in order to retain and develop its market share.
  • Telecoms Services - to use its retail power across Europe to increase on-going airtime revenues and expand its facilities management business model across Europe.
  • Data Services - to be a market leader in the anticipated revolution of wireless data and mobile telephony. The company assesses that this revolution has begun with mobile access to the Internet, through the introduction of WAP (Wireless Application Protocol), GPRS (General Packet Radio System) and with the launch of 3G (Third Generation) services.

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