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Carphone Warehouse

What is its mission statement?

The company is run according to 'Five Fundamental Rules'. These are as follows:

  • "If we don't look after the customer, someone else will.
  • Nothing is gained by winning an argument but losing a customer.
  • Always deliver what we promise. If in doubt, under-promise and over-deliver.
  • Always treat customers as we ourselves would like to be treated.
  • The reputation of the whole company is in the hands of each individual."

Source: Carphone Warehouse Web site

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