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What is The Day Chocolate Company's brand positioning?
- Divine Milk Chocolate
Heavenly Milk Chocolate with a heart - the first mainstream Fairtrade bar which 'taste tests' well with the market leaders.
Target market: women 18+ ABC1 category
- Darkly Divine
Single bean origin 70% cocoa dark chocolate, rich and smooth ideal for indulging and gourmet cooking.
Target market: women 18+ ABC1 category
- Dubble
Dubble with added Comic Relief - Smooth milk chocolate crispy crunch bar guarantees fair play for cocoa growers = dubbly good
Target market: youths 7+ and mums/parents
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