OPERATIONS AND PRODUCTION
- What is your field of operation?
- What are your main products?
- What are your main brands?
- Where are your HQ and major sites?
- When did the company start?
- Can you tell me how you have sought to develop supplier relations?
FAIRTRADE & SUSTAINABILITY
- What does Fairtrade mean?
- Can you give me an example of what happens to the premiums the producers receive?
- What kind of business partnerships does The Day Chocolate Company have with other parties?
- Can you give me some examples of how Fairtrade impacts on your producer communities?
STRATEGY AND POLICY
- What is The Day Chocolate Company's mission statement?
- What is The Day Chocolate Company's vision for growth?
HUMAN RESOURCES MANAGEMENT
- Can you give me a copy of your organisational chart?
- How many people do The Day Chocolate Company employ?
- By how much has the number of employees grown over the past five years?
- What type of people do you recruit? What do you look for in employees? What is the selection process?
- Can you outline the ways in which employees are motivated?
MARKETING
- Where do you sell your products?
- What is The Day Chocolate Company's brand positioning?
- Can you give me some information about a recent marketing campaign?
- Can you give me some information about a recent advertising campaign?
- What product launches have you conducted recently?