What is The Day Chocolate Company's brand positioning?

• Divine Milk Chocolate
  Heavenly Milk Chocolate with a heart - the first mainstream Fairtrade bar which 'taste tests' well with the market leaders.
  Target market: women 18+ ABC1 category
   
• Darkly Divine
  Single bean origin 70% cocoa dark chocolate, rich and smooth ideal for indulging and gourmet cooking.
  Target market: women 18+ ABC1 category
   
• Dubble
  Dubble with added Comic Relief - Smooth milk chocolate crispy crunch bar guarantees fair play for cocoa growers = dubbly good
  Target market: youths 7+ and mums/parents
   

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