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Domino's Pizza

Where Next?

Look back at 'The Business' section of the case study.

The research commissioned by Domino's from The Future Foundation makes good reading for the pizza company. But what could go wrong?

This type of market research is very useful when the assumptions it is based on are proved right; but what if some of the forecasts are wrong?

Make a list of the forecasts that might prove to be 'dodgy'.

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