Domino's Pizza
What are their main brands?
The Domino name carries the company's main brand as market leader in its field of operation. The company's logo is a distinctive part of the business' brand. The three dots 'domino' image comes from the founder's idea that originally he would open three stores.
Domino's HeatWave delivery bags, introduced into the UK in 2000, contain a patented disc that is pre-heated electrically. The company's use of this innovation is used as a marketing tool in its cable and satellite TV advertising.