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easyJet
A look at a key feature of easyJet's business
As one of the pioneers in the low cost airline market, easyJet bases its business on a number of principles:
- Minimise distribution costs by using the Internet to take bookings. About 90% of all easyJet tickets are sold via the Web. This makes the company one of Europe's largest Internet retailers.
- Maximise efficient use of their assets, by decreasing turn-around time at airports
- A 'simple-service model' means the end of free on-board catering
- Ticketless travel, where passengers receive an email confirming their booking, cuts the cost of issuing, distributing and processing tickets
- Intensive use of IT in its administration and management, aiming to run a paperless office
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