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easyJet

What are their main brands?

The easyJet brand is strongly associated with its simple, 'no frills' service. This is targeted at both the leisure and business markets. The company's staff have shed some light on what easyJet stands for, in the form of a statement of the organisation's values: the so-called 'orange culture'. This means being 'up for it', 'passionate' and 'sharp'.

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