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easyJet
Where Next?
The strength of the budget airlines is built on their low-cost, highly efficient operations. But what happens when, as at the time this profile was written, the structure of the industry changes? EasyJet's takeover of GoFly can be compared and contrasted to Ryanair's absorption of Buzz (announced in January 2003). Look at the way the hostile company handled its newly acquired people and other resources. Analyse Ryanair's desire to reduce the level of Buzz staffing and easyJet's plan in April 2003 to close the call centre at Stansted (previously operated by Go.)
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