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ENIC
What products does their company sell?
As we have seen earlier in this case study, ENIC organises itself along its three main areas of activity. It aims to help boost the value of its sports, entertainment, and media holdings.
The company therefore 'sells' services in general, across a range of areas. It does not, though, market its products and services under its own company name. Its history as an investment trust perhaps also means that it is more focused on its investors than on the end-users of its services.
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