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Visit: Lings Cars

What is their field of operation?

Ling supplies many brands of new cars to anyone in the mainland UK who has good credit. This includes private individuals and businesses. Lings Cars provides a service to individuals and businesses who want to buy a car. Ling offers an alternative option to buying a car from a dealer, which is the typical way that most individuals and businesses acquire cars. Ling relegates the dealer to a middleman position and deals directly with clients arranging the supply and rental of their new cars.

Ling's business: selling cars. Source: Lings Cars.

Ling undercuts most other car retailers/providers and she tries to offer a better service than most. It's the massive potential business base that makes her so excited. However well she does in this business, though, she will only ever scratch the surface. Around 2,500,000 new cars are registered in the UK each year. It is therefore difficult for "one crazy Chinese bird" to make an impact in such a big market.

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