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Visit: Lings Cars

What is your brand?

Lings Cars Web site banner (her 'Christmas Special' banner!). Source: Lings Cars.

LINGsCARS.com: Ling used to trade under the name of PMH Contracts, but she found it stuffy and meaningless: "It was a hangover from a previous life," she says! Now LINGsCARS.com is her brand. When asked about the development of the brand, Ling says: "Maybe it sounds kooky or too immature, but what the hell. My competitors desperately try to portray themselves as professional, large organisations to give their customers some confidence. On the other hand, I am just me: personal, bloody good service; fast, efficient, and you get what you see on the tin. On my tin, it says 'Made in China'".

Ling's protected brand items include her trading name and logo, her head and her missile truck. Source: Lings Cars.

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