Advanced Search

The information relating to McDonald's on Biz/ed has been prepared especially for our site and is continually updated. Follow the links below to find the answers to Frequently Asked Questions (FAQs) of McDonald's.

OPERATIONS AND PRODUCTION

• What is their field of operation?
• What are their main products?
• What are their main brands?
• Where is their UK head office?
• When did the company start?
• Who are its shareholders?
• What is the company structure?
• How do franchises work?
• What is its mission statement?
• Who are their major competitors?

THE BUSINESS

• A look at a key feature of McDonald's business

FINANCE

• Can I have some financial information about the company?

STRATEGY AND POLICY

• What is the company's vision for growth?
• What is McDonald's policy on ensuring best quality product?

HUMAN RESOURCES MANAGEMENT

• What sort of people work for the firm?
• Do they have an equal opportunities policy?
• Can you give me an example of human resource management at the company?
• By how much has their workforce grown over recent years?
• How are McDonald's employees motivated?

MARKETING

• Are there any other examples of the company suffering from bad publicity?
• What is McDonald's brand positioning?
• Can you give me some information about a recent marketing campaign?