|
|
What is their field of operation?
Red Bull operate within the energy drinks sector of the soft drinks market. The product is an example of a 'functional' drink. Functional foods respond to consumer interest in well-being and performance. The major multinational soft drinks companies are investing in the area of functional drinks, developing their own brands and buying up existing ones. This is seen as being important, given that their traditional soft drinks markets are at the maturity stage in many countries. For these multinationals, new functional drinks offer opportunities for renewed business growth.
Image: Red Bull operate within the energy drinks sector of the soft drinks market. Copyright: Simon S., stock.xchng
| Index | Previous Question | Next Question |
|
