Advanced Search

Visit: Red Bull

Who are their major competitors?

In the functional drinks market in the UK, Red Bull reckon that in 2001 a total of 23 new energy drinks were introduced. As can be seen from the later section on market analysis, the company faces competition from a large number of firms, some multinationals. As the original innovator of the health and energy drinks market, though, Red Bull has the advantage of being the market leader.

| Index | Previous Question | Next Question |