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Sainsbury's
Can you give me some information about product development?
In supermarket retailing, new products are launched on a regular (often weekly) basis. Usually though, these are modifications of existing products. Sainsbury's, as do many other retailers, develop many new types of food products - Sainsbury's launches about 1,000 each year. The company's main focus for food development is through its Food Centre.
The company has been working to develop more non-food product lines including children's clothes and health and beauty.
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