Sainsbury's
What is their policy on ensuring best quality product?
Quality food is seen as a priority for Sainsbury's customers.
Sainsbury's have in place quality control at many stages of the food retailing business; in the development of new food products, the company's Food Centre operates a three stage process of quality assurance: Quality Control; Sensory Appraisal; and Development.
In Quality Control, new and re-developed products are sampled by product managers and buyers; in Sensory Appraisal, focus groups are used to find out what consumers think about current and new products; and in Development, the Food Centre is interested in identifying trends in food to produce new recipe ideas.