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Visit: Spextacular

What is the business's market position?

Spextacular's target market is spectacle wearers predominantly aged 30 - 55, both male and female, who shop online. Chris's USP (unique selling point) is the high quality of the product for the low price, plus the relationship Chris is developing with her customers through marketing via the Web site, newsletter and emails. Her business aims include being in the top three online retailers of glasses within three years.

Her business strategy also includes developing the Try B4U Buy service to employers and individuals. Chris also has a number of other innovative ways in which she wishes to grow and develop her business, although these will require additional investment from other sources.

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