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Visit: Spextacular
What is their brand?
As a relatively new business, Spextacular is constantly working to develop as a brand. This is done through advertising and marketing and through promoting the business mission, which is 'Exceeding Expectations'. By developing a brand, Spextacular hopes to open up opportunities for franchising at a later date. As part of this process, Chris has begun the fairly lengthy process of registering Spextacular as a trademark. There is more about this in the marketing questions.
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