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Visit: Spextacular
What is its mission statement?
Spextacular's mission statement is 'Exceeding Expectations'. Chris has found that having a mission statement like this has helped her stay focussed when developing all aspects of the business. For example, that mission statement has influenced the choice of colour palette and logo, all the stationery designs, the glasses cases and the selection of frames. She wants every customer to be delighted when they take delivery of their new glasses.
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