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A2 : Marketing : Market research

Please select a resource from the list below.

Case studies

• Organisation: Kellogg's
  Building a brand in order to sustain its life cycle
• Organisation: Gillette
  Developing the new products
• Organisation: Castrol
  Responding to a changing marketing environment
• Organisation: Homebase
  The importance of customer service

Please note: these are external resources maintained by The Times 100 (http://www.thetimes100.co.uk).