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A2 : Marketing : Marketing strategy
Please select a resource from the list below.
Case studies
- Organisation: Castrol
Responding to a changing marketing environment
- Organisation: BIC
Linking promotional activity to the product life cycle
- Organisation: Argos
Identifying customers and meeting their needs
- Organisation: Philips
Brand repositioning and communications
- Organisation: Nestlé
Securing customers' interests through mutual ownership
Please note: these are external resources maintained by The Times 100 (http://www.thetimes100.co.uk).
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