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A2 : Marketing : Research and development

Please select a resource from the list below.

Case studies

• Organisation: Gillette
  Developing the new products
• Organisation: Shell
  Taking a long-term view - developing fuels for the future
• Organisation: Philips
  Brand repositioning and communications
• Organisation: Nestlé
  Securing customers' interests through mutual ownership

Please note: these are external resources maintained by The Times 100 (http://www.thetimes100.co.uk).