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At your Leisure - 29 March 2004

DIY & Garden Market

Mind Maps have been produced to introduce topics and give students an overview of key topics being studied. The maps can be viewed as a whole page or, for those who prefer a more linear approach, as a text version.

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DIY & Garden Market

Economy
- House price inflation
  - Low interest rates
  - Harder to buy 1st home
  - Mortgage Equity Withdrawal
- Rising incomes
  - Higher employment
- Poor image of pensions industry
- Poor performance of stock market
Culture
- More leisure time
- People more design conscious
- Emphasis on pink/grey £
- Mass media interest
  - TV programmes, magazine articles
- Alternative sources of supply
  - Antique shops/markets
  - Architectural reclamation
  - Auction rooms
Future
- Housing market slowdown
  - Housing market contraction?
- Growth of personal well-being industry
- Fewer 20-40 year olds
  - Smaller traditional market
- Home as fortress
  - Gated communities
- More single households
- More flats
  - More work for one person
Demography
- More single people households
  - Fewer people per home
- Youthful ageing
  - Less gap between young and old
- Gender role changes
  - More interest from women