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At your Leisure - 06 December 2004

Selling UK TV Abroad

Mind Maps have been produced to introduce topics and give students an overview of key topics being studied. The maps can be viewed as a whole page or, for those who prefer a more linear approach, as a text version.

Selling UK TV Abroad mind map - linked to larger version

View larger version of the mind map.

  • 2003 exports UK TV £1 billion
    • Finished programmes under half of total exports
    • Licensing rights is a growing segment
    • DVD sales at maturity stage
    • Co-production popular with US market
    • High growth of formats but only most successful earn income
  • State and industry support
    • DCMS values cultural capital
    • Prompted industry to take a lead
    • BTDA promotes industry
  • Best sellers
    • High quality programming
    • Drama
      • Morse, Frost, Poirot
    • Documentary
      • Michael Jackson Interview
    • Natural history
      • The Natural World
    • Children's TV
      • Bob the Builder, Teletubbies, Pingu
  • Cultural factors vital in TV exports
    • Loft Story in France attracted protests
    • Portuguese legal threats to reality TV
    • Failure of Arab version of Big Brother
  • Examples of firms in market
    • Granada International
    • Hit Entertainment PLC
    • The Television Corporation PLC
    • Ragdoll
  • Planet 24 v Endemol
    • P24 owner claims he invented reality TV
    • Fought legal battle to protect right to original idea
    • Endemol launched Big Brother in Netherlands 1999
    • P24 launched Survivor 1997 in Sweden
    • CBS bought rights 2000
    • P24 later sold, Endemol bought by telephony firm
  • Reality TV: the 'new' format
    • Big Brother
    • Survivor
    • I'm a Celebrity
    • Paradise Hotel
  • TV products
    • Finished programmes 40%
    • Rights licenses 26%
    • DVD/Video 15%
    • Co-production 12%
    • Format sales 7%