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At your Leisure - 6 February 2006

Packaging, Protection and Pollution

As the memory of Christmas fades, one enduring image is that of over-spilling rubbish bins, large stuffed bags spewing out gift wrapping bought as a necessity, used once then thrown away. It begs the question whether there is more packaging than before. Are we really less responsible than we used to be? How does the growth in shopping as a leisure activity in itself add to the problem? In any case, aren't companies required to be using less packaging?

This At Your Leisure looks into these and other questions surrounding the issue of packaging waste in the UK. Is packaging really important? How does the EU regulate member states' behaviour in refuse disposal? And how does the UK plan to meet its responsibilities under EU law?

What's Driving our Interest in Reducing Packaging Waste?

  • Environmental protection - we want to be able to protect the world that we live in, both for ourselves and for future generations. Landfill sites produce increased levels of methane, a major element in global warming
  • Sustainable economic growth - we want the economy to grow without being slowed down or halted. Pollution is an example of how our natural resources can be degraded as a result of our economic activity
  • The European Union (EU) has issued directives (Biz/ed Glossary definition here) on the disposal of refrigerators, motor vehicles and electrical equipment
  • It is also keen to cut the amount of waste packaging materials sent to landfill (to be buried underground at designated sites)
  • Areas previously used for landfill, such as disused quarries and industrial sites, have become scarce and the cost of land has become prohibitive

How Much of a Problem is Waste?

Girl with recycling box

Image: Girl carrying recycling container in front of home. How much do you recycle? Copyright: Getty Images, from Education Image Gallery

The UK produces over 400 million tonnes of waste each year. On average, each person in Britain throws away seven times their body weight in rubbish every year. According to data produced by the recycle-more Web site, each week the average family in a developed country gets through a sizeable quantity of packaging waste:

  • 5 kg of paper
  • 3 plastic bottles
  • 13 cans
  • 4 glass bottles or jars

Recovery, Recycling and Reprocessing

These are the three main terms used to describe how we deal with the waste packaging that we don't want to send to landfill. Recovery means getting back some of the energy contained in the material - this involves burning the waste and capturing the energy that's released. Recovery also includes recycling waste material. This generally involves reprocessing the material to form another useful item.

How Much and By When?

An EU directive in 1994 set the following targets for the recovery and recycling of packaging waste. By 2001, the UK was required to:

  • Recover about a half of all packaging waste, as measured by weight
  • Recycle between a quarter and about a half of this recovered waste

The 1994 directive also set minimum targets for the recovery or recycling of four main types of packaging waste. At least 15% of paper, plastic, metal and glass should be recovered. Changes to the directive were agreed in 2001 to increase recovery rates of packaging waste. By 2008, member states are required to cut waste going to landfill by the following amounts:

  • At least 60% of waste to be recovered
  • Between 55% and 80% of waste to be recycled

The targets for the materials contained in packaging waste were also increased. By 2008, member states should ensure that the following recycling targets are achieved:

  • 60% of glass
  • 60% of paper
  • 50% of metals
  • 22.5% of plastics
  • 15% of wood

Did the UK Meet its 2001 Targets?

In part, yes it did. The overall 25% target for recycling was met. The UK actually recycled 43% of packaging waste. The minimum target for recycling the individual materials contained in the waste was also achieved. But the UK narrowly failed to meet its target for the overall recovery of packaging waste. It recovered 48% as opposed to the target of 50%.

UK Packaging Waste Recycling/Recovery Performance 2001

 Packaging waste targetAchievement
Paper15%59% *
Plastic15%19% *
Metal15%39% *
Glass15%34% *
   
Overall recycling25%43%
Overall recovery50%48%

* 2002 data

Waste: The Burning Question

Waste incinerator

Image: A waste incinerator plant. What consequences could there be from increased use of waste incinerators? Copyright: Peter Sitzer, stock.xchng

We saw how the recovery of packaging waste involves burning the material and capturing the energy released, in the form of electricity. The incineration process is more widely used in continental Europe than in the UK. This partly accounts for the UK's failure to meet its 2001 overall recovery target. Incineration has not proved to be as popular in the UK as abroad because of local communities' fears over the health and pollution effects of the process. Pressure groups set up by local people have successfully fought plans for new incineration plants.

There are also concerns over some of the other potentially damaging results of increasing the quantities of waste sent for incineration:

  • If we boost waste incineration, we will take away the incentive for people to recycle and reuse.
  • Burning waste does not remove all the material from the packaging. Residual material left after incineration must still be sent to landfill.

Critics of this view point to the experience in the Netherlands and Germany where recycling rates are still high, despite high levels of incineration. Perhaps the important point is that the UK has been slow to embrace recycling and needs to settle in before trying to expand other waste recovery methods.

So if it has not increased significantly the quantity of energy recovered from waste through incineration, how has the UK managed to achieve its 2001 recycling targets?

Where Has the Rubbish Gone?

A House of Lords report on packaging and packaging waste found that over 40% of the growth in recycling packaging waste has come from wood packaging, This kind of waste mainly consists of wooden pallets and crates. The report indicates that wood packaging is mainly recycled into processed chipboard products for the building industry.

The Lords' report gives evidence suggesting that apart from glass and, to a lesser extent, metals, most of the recovery and recycling growth in the UK is accounted for by industry and commerce. So, although more domestic waste is beginning to be sent for recovery in the form of glass bottles and tin cans, there is much more to be done. This might be difficult to achieve, as domestic waste is far more expensive to collect, clean and process than commercial and industrial packaging.

The evidence also suggest that the UK is exporting far more of its packaging waste than before. The Lords' report uses data from the Department for Environment, Food and Rural Affairs (Defra), showing that waste exports rose from approximately 115,000 tonnes in 1998 to 460,000 tonnes in 2001. This equates to a rise in waste exports of about 400%.

It is clear that in order to meet the requirements for cutting the amount of packaging waste that we send to landfill, urgent action is needed. Local authorities, which have the responsibility for managing the collection and recovery of waste, are certain to increase kerbside collections of waste packaging. For example, at present it can be difficult to have your plastic containers collected. This may change despite the problems posed in terms of storage and recovery.

There are also some interesting new uses of packaging waste. The House of Lords report noted the innovation of road surfacing using recycled glass. Greater use of innovative materials such as this 'glassphalt' can be expected as pressure grows on landfill use.

It also seems likely that the Government will increase rapidly the capacity to incinerate waste. A paper from Defra due this month (February 2006) is expected to call for an increase in waste for incineration from current level of 9% to 25% by 2020. Opposition from environmental pressure groups and local communities affected by this policy can be expected to increase.

Market forces drive the UK's policy on recovery and recycling. Producers of waste are required to account for these materials and their eventual disposal. Just as companies are able to trade their greenhouse gas emissions, so are firms that produce packaging waste.

This market system, which has produced its own trading floor, known as the Environment Exchange, rewards the most efficient firms. Companies that produce packaging waste have to obtain a certificate proving that they recycle enough materials. If they can't do so, they can buy Packaging Recovery Notes (PRNs) from another organisation which has recycled more than their share. These PRNs are traded on the Environment Exchange.

Public Attitudes to Packaging

McDonalds introduce new packaging

Image: Fast food restaurants are a major producer of environmentally harmful packaging. Would you give up burgers and milkshakes if it meant reducing waste and pollution? Copyright: Getty Images, from Education Image Gallery

It's clear that public and media attention to the subject of packaging is growing. What concerns people most is the eventual disposal of this packaging. And yet, if people consume more and more packaged products, they can hardly be seen as blameless, can they?

Research into public attitudes to packaging has been carried out for INCPEN, an organisation set up by the industry to address some of the concerns over packaging and its environmental effects. The research indicated that consumers hold contradictory views on the issue. The very packaging that annoys people, littering their homes and streets, is the same stuff that allows them to have convenient, hygienic and safe products in their houses.

The INCPEN Research

INCPEN found that there were two main reasons for people's contradictory views:

  1. Overall, consumers think there is too much packaging. This material becomes waste to be dealt with by the individual or through kerbside collection. As a result, the dominant view among consumers is that packaging is bad for the environment.
  2. When faced with the benefits of convenience, hygiene and safety, provided by packaging, consumers' negative attitudes tend to be counter-balanced by these positive aspects.

The study also found that, despite having initial negative views on packaging, these views are quickly forgotten when consumers go shopping. In fact, the research suggested that even when faced with the chance to buy the same products in an unpackaged form, most consumers will choose the packaged version.

The Functions of Packaging

In its report on consumer attitudes research, INCPEN reported that there are five key functions of packaging. These are reproduced below:

  1. Protection
    • Only as much packaging should be used as is necessary to protect the product from damage and deterioration. This will vary according to the product involved.
  2. Containment
    • Packaging a product helps cut out spillage and waste, enables the product to be handled easily, and ensures that containers hold the precise quantity advertised.
  3. Preservation
    • When packaging food products, the freshness of the food can be virtually guaranteed, meaning that most of the product can be consumed with less being wasted.
  4. Information
    • Law requires labelling on many products and the packaging used needs to be able to carry this information. The kinds of information communicated include: best before dates, contents details, nutritional values, dosages and instructions for use.
  5. Promotion
    • Packaging is also used to communicate promotional messages to consumers. This can complement other marketing activity and can be as important as advertising.

Conclusion

Consumers seem willing to buy more and more new products, or to consume greater quantities of existing commodities, in the form of multi-packs and super-sized portions. We are responsible for generating increasing quantities of packaging waste. Producers of these products are surely also to blame to a certain extent for using too much packaging.

Cynical observers would point to the apparently deliberate collusion between manufacturers and the packaging industry. A large proportion of packaging waste is in the form of plastics (by-products of the oil industry) and, some say, this is a direct result of our over-reliance on oil. However, when faced with the benefits of convenience, hygiene and safety that packaging provides, consumers find it hard to change their behaviour. Perhaps only coercion will work in influencing these habits.

As a member state of the EU, we cannot continue to send huge amounts of waste to landfill. We are required to reduce this by recovering more of the packaging waste that our lifestyles generate. Recycling has a big role to play in this effort, and the UK's performance in this area has improved significantly in the last few years.

The Government seems ready to encourage the incineration of increasing quantities of packaging waste, despite health fears and claims that this will deter people and firms from recycling.

Tasks

  1. Go to the FOE document entitled 'Up in smoke' (accessible from the sources given below); under 'Further Reading' you'll find a link to inquiries into municipal waste incinerators. Use this document to create a list of arguments for and against new waste incinerators.
  2. Set up a role play in which you and other groups use the list of arguments produced for task 1 to represent the packaging waste industry and the local community.
  3. Make a list of the actions consumers could take in order to reduce the amount of packaging brought into their homes as a result of shopping.
  4. Find out your local authority's policy on kerbside collection. What should households do to recycle the waste that is not collected?
  5. Do you agree with the efforts of the EU to cut waste sent to landfill? Should member states be compelled to meet the targets in the EU directive? How should they be punished if they fail?

Sources of Further Information