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Understand that business organisations of all kinds rely on the public in general and customers in particular, for their survival and growth.
Appreciate that setting the public against you is the surest way of failing in business.
Know that public relations is the function of businesses that looks to set up and build on relationships between the organisation and the public.
Identify examples of products that have had to be withdrawn.
Analyse and evaluate the responses of different business managers to product safety scares.
When things go wrong for businesses they can play the blame game; aiming their fire at the media, competitors, staff or even customers. But a better course of action for a company in the firing line may be to accept ultimate responsibility, wherever the actual blame may lie, and focus effort on putting things right.
