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Mind your Business - 27 February 2006Alternative FuelsThe News
TheoryThere are a number of theories that relate to this story. The obvious one is Externalities. Externalities are the effects of an economic decision on a third party. This means that the decision affects someone or some group that has nothing to do with the decision in the first place - the effects of the decision are external to the decision maker. Externalities can be positive or negative. Positive externalities are the benefits that a third party gains from an economic decision. In this case, the decision to invest in wind power, for example, might have positive benefits on a range of people if the effect on the environment of cleaner energy is realised. Sea levels have been predicted to rise by as much as 11 metres in the next thousand years if our production of greenhouse gases are not reduced. Using sources of energy such as wind does not generate greenhouse gases and so would help to reduce the impact on the environment if significant investment is made in wind power. The positive externalities in this case might not be felt by the third party in any obvious way and possibly not for many years. This adds to the difficulties of factoring in such things, making the decision more difficult. Negative externalities are the costs to a third party of economic decision making. These costs are also referred to as social costs. In the case of nuclear fuel, the private cost of building a nuclear power station can be estimated. Critics argue that this is very difficult because no new nuclear power stations have been built for some years but in theory it is certainly possible to estimate the materials and inputs needed to construct one. In the diagram below, this is shown by the supply curve MPC which stands for the marginal private cost. The bigger the amount of power generated, the more expensive it is to build a power station to generate that power, hence the upward sloping supply curve.
Let us assume that the demand for energy is given by the demand curve MSB in the diagram, with MSB standing for marginal social benefit. The marginal social benefit represents the value of the additional benefit to society derived from one extra unit of consumption - in this case, of energy developed from nuclear sources. Where the two curves cross is a point of equilibrium. At this point, consumers value the consumption of one extra unit of energy the same as the cost of generating that extra unit of output. However, what this does not take into account is the external or social cost of generating electricity through nuclear power. These social costs might include the cost of disposing of waste material, the impact on the environment of building the power station in the first place (the damage to ecosystems etc.), the cost of any potential leakage of radioactive material or the cost of solving the problems caused by some Chernobyl-like explosion. When we add in these costs, the true costs of generating fuel through nuclear power is given by the curve MSC+MPC. At the previous equilibrium level of output of 400, the value placed by consumers on that 400th unit of output is now less than the cost of generating that output. The socially efficient output would therefore be where the social benefit of generating power through nuclear is equal to the social costs of generating power. In our diagram, this equilibrium output is less than previously and the price paid by consumers greater than before.
The Sizewell B nuclear power station in Suffolk. Local residents are surprisingly upbeat and positive about living next to a nuclear power station. Is this the way forward for energy supplies in the UK or are the social costs too great to embark on investment in this type of fuel? Copyright: Les Powell, stock.xchng. To make decisions about the future of energy supplies, therefore, it is important to ensure that all costs are considered. Consumers and producers must have good information about the true cost of whatever type of energy source the government decides is the way forward. For consumers, it is important that the external costs are internalised. This means that consumers are aware of, and contribute to, the social costs of any economic decision. There are a number of methods of internalising externalities. These can be summarised as:
Internalising the externalities is not necessarily that easy. How do you calculate the social costs for one thing? In the diagram above, we drew a new curve to represent the social costs and assumed that the social cost of producing 400 million KwH of power was the difference between the two supply curves - 35p in this example. But how do we know for sure that this is accurate? In short, it is almost impossible to estimate some of these costs. If a new nuclear power station was built, it is likely it would have to be near the coast somewhere. The coastline is not only a thing of natural beauty, it also provides a delicate ecosystem that houses thousands of plants, animals and birds. How do we measure the effect of the construction on this, and then place a value on it? How can we place a value on the loss of the aesthetic value of a piece of coastline? This sort of task is what is carried out through cost-benefit analysis - sometimes also referred to as economic appraisal. Cost-benefit analysis is used to help make decisions by seeking to estimate all the costs and benefits of some proposed investment. This helps decision makers to make choices between alternative policy directions. For example, if a cost-benefit analysis was undertaken of the investment in nuclear power and in solar energy, the outcome would provide a transparent means of making the decision. If the value of the net benefits of solar energy was found to be greater than that of nuclear power, a decision could be made to pursue the solar energy option.
The use of cost-benefit analysis might be one way of assessing the UK's future energy needs and determining where the investment should be made. Copyright: Fernando Fazzane, stock.xchng. The problems of calculating the costs and benefits, however, are no less using this method. Economists have devised some techniques for estimating such intangible costs and benefits, but the emphasis is still on the word 'estimate'. It is considered better to have gone through the process of estimating than not doing it at all! One way of measuring the impact on an area of natural beauty of building a nuclear power station would be to assume that consumers would value the area as a place to visit. If this is the case, a price can be put on what consumers would be prepared to pay to see the area. From such information, a demand curve can be drawn up showing the number of people willing and able to visit this place of beauty and from this, an estimate of the value of consumer surplus can be calculated. By building on the land, the value of the lost consumer surplus can be built into the calculation of the cost and benefit. (For further information about consumer and producer surplus, see Biz/ed's Consumer and Producer Surplus PowerPoint presentation). (http://www.bized.co.uk/educators/16-19/economics/markets/presentation/surplus.ppt) Whatever the government's eventual decision about the future of energy supplies in the UK, it will not be an easy one. The costs and benefits are not just going to affect people today but for many years in the future. This makes the decision extremely difficult and even more contentious. Economics could provide some pointers to how such decisions could be made but ultimately, it will be a case of judgement! QuestionsThe following links are all from BBC news items relating to energy and issues relating to the future fuel needs of the world.
Use these news items, plus your understanding of business and economics, to prepare a presentation on the following: If you are doing a business studies course: Consider the strategic, marketing and competitive issues that a business considering developing biofuels might have to take into account. Recommend to your audience whether the business should invest in such a project. If you are doing economics: Prepare a case for significant investment into one of the following sources of energy: solar power, wind, sea, nuclear, coal. Your presentation should outline the potential costs and benefits of your chosen method, as well as highlight why it is a more appropriate investment than at least one other method mentioned. Mark SchemeThe assessment in this resource is based around the quality of your presentation. You can use a variety of different approaches - there is the usual PowerPoint presentation, of course, but you can also just do a plain written presentation, use some form of performance method or produce a video to help highlight the issues, perhaps containing interviews with members of the public to highlight their views. The method used is not the important thing; what is important is the quality of the research you undertake and the quality of the argument that you present. The question has been split into two sections depending on whether you are taking business studies or economics. If you are taking business studies, then the following will be things you must consider: For any business, investment into a new project is a risk. In order to minimise the risk, the investigation into the investment is important. The question suggests that you consider the strategic objectives, the marketing and the competition in your presentation. The strategic objectives might relate to what the business reasonably thinks it can achieve in the coming years in relation to an investment in biofuels. This links to the marketing aspect because it will necessitate some market research to ascertain consumers' views about such fuel and how it is likely to grow in the coming years. Also, the views of car manufacturers about the generation and use of such fuels will need to be heard. In terms of the competition, you will have think about how customers can get this fuel. The existing network of fuel stations is the obvious way but these are owned (invariably) by the major oil companies - will they want to sell biofuel in their forecourts if it takes business away from petrol? The whole issue, therefore, is not as simple as it sounds and you will have to use the various concepts, theories and methods you have covered in your studies to help explain your case. The requirement to make a recommendation to your audience is an invitation to not only analyse the market but also offer some evaluation. If you are taking economics: The requirement is for you to choose one future energy source and develop an argument for investment into such a programme. To be able to justify it, however, you must look into at least one other form of energy to provide the comparison. The theory section gives you some indication of the likely issues to consider - the private and social costs, the use of the ideas in cost-benefit analysis and so on - in arriving at your judgement. The expectation here is that you will not be in a position to offer detailed costing of different programmes. However, there is information available about estimates made by different industries. The BBC news items also contain links to other sources of information that you will be able to use to investigate the case concerned. What is important is the use you make of the various economic concepts, methods and ideas you are likely to have studied. The basis of the assessment, therefore, will be on the quality of the analysis and the evaluation in your argument. |