Mind Your Business - 17 March 2010
Branding Mr Bean
Mr Bean is now a well known brand but it never started out that way! The idea for a comedy featuring a hapless character seemed the perfect vehicle for the talents of Rowan Atkinson. The character became incredibly successful and with this success came the development of the Mr Bean brand.
This resource looks at how the Mr Bean brand developed to become a multi-million pound industry. In looking at this case study, there are lots of valuable lessons to learn about the role of branding in marketing.
Biz/ed would like to express its thanks to staff at Tiger Aspect for their help and support in preparing this resource.