Mind Your Business - 17 March 2010
Branding Mr Bean
Protecting the Brand
Style guide for Mr Bean’s mini.
Source: The Mr Bean style guide. Copyright, Tiger Aspect Productions Ltd. Reproduced by kind permission of Tiger Aspect Productions Ltd.
The diagram above is taken from the Mr Bean style guide. It gives potential users of the brand details of the exact colour and style of Mr Bean's car. The colour key to the right of the images gives users the exact colour tone to be used (the codes are universally recognised identifiers for each colour).
Task 8
- Why is it important for the brand to have consistency in the way it is represented?
Mr Bean is a trademark.
- What is a trademark and why might a business such as Tiger Aspect take out a trademark on a brand such as Mr Bean?
In this resource you have seen that Mr Bean is many things.
- What intellectual property rights issues might arise from this fact?
- Discuss the possible issues facing the brand managers in dealing with the intellectual property issues that might arise.