|
|
|
|
You are here: Home > Educators > Business Studies > External Influences > Global Factors influencing Business Strategy - Activity |
|
|
Global Factors influencing Business Strategy - ActivityThis Activity will look at factors a business might have to consider in taking a strategic decision to move into China. The exact type of business venture being considered has yet to be decided; it could be setting up a new plant, seeking some kind of joint venture, sourcing raw materials or other products or setting up an office in China to build relationships with potential customers. 
Image: The traditional view of China - culturally, politically and socially quite a different place to do business. Copyright: Bill Brad, stock.xchng TaskYour task is to look at the opportunities that exist and to give a presentation outlining your views on this strategic development. In so doing you should aim to consider the factors that influence strategy on a global scale using the PowerPoint Presentation(http://www.bized.co.uk/educators/16-19/business/external/presentation/global1.ppt) [193 KB] on this topic. You should seek to consider the type of business venture that might be most appropriate to a firm that is currently based in Europe, the United States and Australia. The firm is a medium sized manufacturing business making specialist tools for the automotive industry. It has a main plant in the UK based in the West Midlands and has established a joint venture with manufacturing partners in the US and Australia. It has a smaller manufacturing plant located in Spain. You should assume that the firm is a growing firm that has found a successful niche in the market. You should, therefore, look at the viability of the different business types that the firm could get involved in and justify your reasoning throughout. You should use the resource links provided to give you some background to the issues facing any business seeking to expand its operations in China and to help you in your decision-making on the most suitable route for this firm. You are at liberty to make any assumptions about the firm in the case study but these assumptions should be coherent and be linked to the reasoning you develop. 
Image: The new China - vibrant, hungry and growing at a rapid pace with massive potential sales - for the right business! But at what cost? Related Web sites for Research
|
