This worksheet is part of the Identifying Consumer Types BTEC Business resource.
| Product | Demographic | Geographic | Benefit | Psychographic | Behaviouristic |
|---|---|---|---|---|---|
| Total Guitar | Males aged between 14-25.Likely to be at school/college/university. Limited income from part-time work | No particular geographic trend | Likely to enjoy heavy metal/shred styles.Likely to be IT savvy and familiar with DVD/CD technology | Large amounts of leisure time, frequently go out to clubs, pubs and live music events. | Likely to purchase monthly but may not subscribe to the magazine.Internet savvy and interested in relevant merchandise |