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Business Studies Educators (16 - 19) - Marketing
This section is designed as a resource for teachers and lecturers teaching Marketing at AS, A2, A Level (AVCE) and BTEC. The resources include lesson plan/s, presentations to introduce a topic area on PowerPoint and as a mind map and activities designed to support the lesson and stimulate student learning. The mind maps give the big picture and are available as a graphic or as text. Each resource can be used together or as a stand alone - for example, the activities can be used for homework.
| Marketing |
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Asset-led versus Market-led Marketing - Lesson Plan
Marketing - PowerPoint Presentation [145 KB]
Marketing - Mind Map
British Airways: Asset-led or Market-led? - Activity |
| The Benefits of e-Business and Marketing |
| Creative Corporate Communication |
| Developing a Promotional Campaign |
| E-Commerce |
| Explanation of the Internet and the WWW: How Does it Work? |
Guerrilla Marketing - Lesson Plan
Guerrilla Marketing - PowerPoint Presentation - Basic version [152 KB]
Guerrilla Marketing - PowerPoint Presentation - Full version [178 KB]
Guerrilla Marketing - Mind Map
Guerrilla Marketing - Activity |
Identifying Consumer Types
Identifying Consumer Types - Worksheet |
Market Analysis - Lesson Plan
Market Analysis - PowerPoint Presentation [524 KB]
Market Analysis - Mind Map
Market Analysis - Activity |
The Marketing Mix - Lesson Plan
The Marketing Mix - PowerPoint Presentation - Basic version [273 KB]
The Marketing Mix - PowerPoint Presentation - Full version [387 KB]
The Marketing Mix - Mind Map
The Marketing Mix - Activity |
| Marketing Tactics |
Market Power, Competition and Regulation - Lesson Plan
Competition, Legislation and Regulation - PowerPoint Presentation [86 KB]
Competition - Mind Map
Market Power, Competition and Regulation: Anti-Competitive Behaviour - Activity |
Market Research - Lesson Plan
Market Research - PowerPoint Presentation [223 KB]
Market Research - Mind Map
Market Research - Activity |
Mergers, Takeovers and Product Differentiation
Mergers and Takeovers - PowerPoint Presentation [65 KB] |
Pricing Policies, Quality, Adding Value and Advertising
Pricing Policies, Quality and Adding Value - PowerPoint Presentation [102 KB] |
Pricing Strategies - Lesson Plan
Pricing Strategies - PowerPoint Presentation - Basic version [403 KB]
Pricing Strategies - PowerPoint Presentation - Full version [1.7 MB]
Pricing Strategies - Mind Map
Pricing Strategies - Activity |
| Principles of Online Presence |
Product Portfolio Analysis - Lesson Plan
Product Portfolio Analysis - PowerPoint Presentation - Basic version [140 KB]
Product Life Cycles and the Boston Matrix - PowerPoint Presentation - Full version [218 KB]
Product Portfolio Analysis - Mind Map
Product Portfolio Analysis - Activity |
Profit, Loss and Value Added - Lesson Plan
The Role of Profits and Markets - PowerPoint Presentation [257 KB]
The Role of Profits and Markets - Mind Map
Profit, Loss and Value Added: The Mobile Phone Industry - Activity |
| Promotion, Advertising Agencies and the Media: Promoting Biz/ed |
| Simple Business Web site: Development Lifecycle |
| Simple Business Web site: Domain Names and Hosting |
| Simple Business Web site: How to Create Web Pages |
| Simple Business Web site: Legal Obligations |
| Simple Business Web site: Measuring Success |
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